Privacy Policy

Last updated July 12, 2026

This Privacy Notice for Horizon Group LLC, the gaming studio behind Littlest Bee Games ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

Visit our website at https://littlestbee.games or any website of ours that links to this Privacy Notice

Download and play our games, including Southbound and Gummy Bounce

Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@horizon-group.io.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

What personal information do we process? Very little. Our games do not require accounts or registration. We process your email address if you choose to contact us, and anonymous device and gameplay information for analytics. Learn more in Section 1.

Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide our games and website, respond to support requests, understand how our games are played, keep the Services safe, and comply with law. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have adequate organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us at privacy@horizon-group.io. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.

WHAT INFORMATION DO WE COLLECT?
HOW DO WE PROCESS YOUR INFORMATION?
WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?
DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
HOW LONG DO WE KEEP YOUR INFORMATION?
HOW DO WE KEEP YOUR INFORMATION SAFE?
DO WE COLLECT INFORMATION FROM MINORS?
WHAT ARE YOUR PRIVACY RIGHTS?
CONTROLS FOR DO-NOT-TRACK FEATURES
DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
DO WE MAKE UPDATES TO THIS NOTICE?
HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us. Our games do not require accounts or registration.

We collect personal information that you voluntarily provide to us when you contact us — for example, when you email support with a question or feedback. The personal information we collect may include the following:

Email addresses (if you contact us)
Device information (collected anonymously for game analytics — see Section 4)

Sensitive Information. We do not process sensitive information.

Payment Data. All purchases of our games are made through third-party app stores, such as Apple's App Store and Google Play, and are processed by the store operator under its own terms and privacy policy. We never receive or store your payment card details. You may find Apple's privacy policy at https://www.apple.com/legal/privacy/ and Google's at https://policies.google.com/privacy.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide our games and website, respond to support requests, understand how our games are played, keep the Services safe, and comply with law.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To deliver and facilitate delivery of services to the user
To respond to user inquiries/offer support to users
To identify usage trends (anonymous gameplay analytics)
To protect our Services
To comply with legal obligations

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent).

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Notice.

GameAnalytics. Our games use GameAnalytics for anonymous gameplay analytics (for example, how far players travel and where runs end). This data is not tied to your name or email address. You can find GameAnalytics' privacy policy at https://gameanalytics.com/privacy.

Statsmatic. Our website uses Statsmatic for anonymous, cookie-free website analytics (page views and referrers, in aggregate).

FormNinja. Messages sent through our website's contact form (including the name and email address you provide) are delivered to us via FormNinja, a form-handling service.

5. WHAT IS OUR STANCE ON THIRD-PARTY WEBSITES?

In Short: We are not responsible for the safety of any information that you share with third parties that we may link to or who advertise on our Services, but are not affiliated with, our Services.

The Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications. The inclusion of a link towards a third-party website, service, or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this Privacy Notice. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from the Services. You should review the policies of such third parties and contact them directly to respond to your questions.

6. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: Our website does not set cookies. It uses a lightweight, cookie-free analytics script.

Our website does not use cookies, web beacons, or similar tracking technologies. We use Statsmatic, a lightweight analytics service, to collect anonymous, aggregated usage statistics (such as page views and referrers) without cookies and without identifying individual visitors. Our games store your preferences (such as sound settings and progress) locally on your device; that data never leaves your device except as described in Section 4 (anonymous analytics).

7. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

Our website is hosted in the United States, and gameplay analytics is processed by GameAnalytics. If you are accessing our Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other countries.

8. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep very little, for as short a time as practical.

Retention Periods

Data Type	Retention Period
Support communications (your emails to us)	3 years after resolution
Anonymous gameplay analytics	Retained by GameAnalytics per their retention policy

Requesting Deletion

You may request deletion of your personal information at any time by contacting us at privacy@horizon-group.io. We will process deletion requests within the timeframes specified in Section 13 (US Privacy Rights) or other applicable law.

9. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We protect your personal information through technical and organizational security measures — and by simply not collecting much of it.

Technical Security Measures

Encryption in Transit: All data transmitted between you and our Services is encrypted using TLS 1.2 or higher
Access Controls: Access to any personal information is limited to those who need it, protected by multi-factor authentication
Infrastructure Security: Regular security patches and monitoring

Data Breach Response

In the event of a security breach affecting your personal information, we will:

Notify you within seventy-two (72) hours of confirming the breach
Provide details about the nature and scope of the breach
Describe measures taken to address the breach
Cooperate with regulatory authorities as required

Limitations

Despite our safeguards, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure.

10. DO WE COLLECT INFORMATION FROM MINORS?

In Short: Our games are suitable for all ages, and we do not knowingly collect personal information from children under 13.

Our games do not require accounts, registration, or the submission of any personal information to play. The gameplay analytics we collect is anonymous and is not used to identify or profile any player, child or adult.

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information (for example, by emailing us), please contact us at privacy@horizon-group.io and we will delete that information promptly.

This policy is designed to comply with the Children's Online Privacy Protection Act (COPPA) and similar laws.

11. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or request deletion of your personal information at any time.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority.

To review, change, or delete any personal information we hold about you (in practice: your support correspondence), contact us at privacy@horizon-group.io. We may retain some information in our files where required to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

12. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. (As described above, our website does not track you in the first place.)

13. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of California or other US states with privacy laws, you have specific rights regarding your personal information.

California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), provides you with specific rights regarding your personal information.

Your Rights Under CCPA/CPRA

You have the right to:

Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of collection, the purposes for collection, and the categories of third parties with whom we share it.
Right to Delete: Request deletion of your personal information, subject to certain exceptions (such as completing transactions, detecting security incidents, or complying with legal obligations).
Right to Correct: Request correction of inaccurate personal information we maintain about you.
Right to Opt-Out of Sale/Sharing: Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising purposes.
Right to Limit Use of Sensitive Personal Information: If we collect sensitive personal information, you may limit our use to what is necessary to provide the Services.
Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

Do Not Sell or Share My Personal Information

We do not sell or share your personal information, as those terms are defined under CCPA/CPRA. We do not use advertising networks and do not engage in cross-context behavioral advertising.

We honor Global Privacy Control (GPC) signals as a valid opt-out request.

How to Exercise Your Rights

To exercise your CCPA/CPRA rights, email us at privacy@horizon-group.io. We will respond to verifiable consumer requests within forty-five (45) days. If we need more time (up to an additional 45 days), we will notify you of the reason and extension period in writing.

Verification

To protect your privacy, we must verify your identity before fulfilling your request. We may ask you to:

Confirm your email address
Provide information that matches our records
For deletion requests, confirm your request through a two-step verification process

Authorized Agents

You may designate an authorized agent to submit requests on your behalf. We may require the agent to provide proof of authorization and may still verify your identity directly.

Categories of Personal Information

In the preceding 12 months, we may have collected the following categories of personal information:

Category	Examples	Collected
Identifiers	Email address (only if you contact support)	Yes
Customer Records	Name, address, payment information	No
Commercial Information	Products purchased, usage history	No
Internet/Network Activity	Anonymous gameplay analytics	Yes
Geolocation Data	Coarse, IP-derived region (via analytics)	Yes
Professional Information	Company name, job title	No
Sensitive Personal Information	Account credentials	No

Shine the Light

California Civil Code Section 1798.83 ("Shine The Light") permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

Other US State Privacy Rights

If you are a resident of Virginia, Colorado, Connecticut, Utah, or other states with comprehensive privacy laws, you may have the following rights:

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA)

Right to Access: Confirm whether we process your personal data and access that data
Right to Correct: Correct inaccuracies in your personal data
Right to Delete: Delete personal data you have provided or we have obtained
Right to Data Portability: Obtain a copy of your personal data in a portable format
Right to Opt Out: Opt out of targeted advertising, sale of personal data, and profiling for decisions with legal or significant effects

Utah (UCPA)

Right to Access: Know whether we process your personal data and access that data
Right to Delete: Delete personal data you have provided
Right to Data Portability: Obtain a copy of your personal data
Right to Opt Out: Opt out of targeted advertising and sale of personal data

How to Exercise State Privacy Rights

To exercise your rights under these state laws:

Email us at privacy@horizon-group.io with subject line "State Privacy Request - [Your State]"
Include your name, state of residence, and the specific right you wish to exercise

We will respond within the timeframe required by your state's law (typically 45 days, with possible extension).

Right to Appeal

If we decline to take action on your request, you have the right to appeal. To appeal, email us at privacy@horizon-group.io with subject line "Privacy Appeal." We will respond to appeals within the timeframe required by applicable law. If your appeal is denied, you may contact your state's Attorney General.

Data Breach Notification by State

In addition to the 72-hour notification described in Section 9, we comply with state-specific breach notification requirements:

State	Notification Timeline	Authority Notification
California	"Most expedient time possible"	AG if 500+ residents affected
Virginia	Without unreasonable delay	AG if 500+ residents affected
Colorado	Within 30 days	AG if 500+ residents affected
Connecticut	Within 60 days	AG if any residents affected
New York	"Most expedient time possible"	AG, DFS, and State Police
Texas	Within 60 days	AG if 250+ residents affected

For residents of other states, we will comply with applicable breach notification laws.

14. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

15. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at privacy@horizon-group.io or contact us by post at:

Horizon Group LLC
418 Broadway, STE N
Albany, NY 12207

16. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please email us at privacy@horizon-group.io.